In this dynamic project for Variphy, my role involved bringing their company mascots to life in a series of engaging 2D art pieces. The primary objective was to showcase the mascot in various contexts and environments, each reflecting the diverse and vibrant nature of Variphy's brand.
Character design, 2D art
Approach and Execution: Understanding the importance of the mascot as a representation of Variphy's identity, I focused on creating illustrations that not only captured its essence but also allowed it to seamlessly integrate into different settings.
Whether it was a corporate environment or a more playful scene, each piece was meticulously crafted to ensure the mascot remained the central figure, effectively embodying the spirit of Variphy.
Seasonal 2D Art for Special Events
Creating seasonal 2D art can significantly enhance your company's internal and external communication by providing atmospheric and thematic imagery. Tailoring your visuals to special occasions like Christmas and Halloween not only engages your audience with relatable and timely content but also invigorates your brand with a dynamic and festive spirit. These bespoke illustrations serve as a powerful tool in conveying your brand’s adaptability and commitment to celebrating these moments with your audience.
Utilizing your brand's mascots in social media is a delightful way to connect with your customers. Friendly and familiar faces can add a light-hearted touch to your online presence, making your brand more approachable and memorable. By regularly featuring mascots in social media content, you create a consistent and engaging narrative that resonates with your audience, fostering a sense of community and loyalty.